INTERNATIONAL BUSINESS DEVELOPMENT (IBD) STRATEGY
The Canadian Global Energy Forum (CGEF) is the only registered organization that serves and promotes Canadian junior and intermediate energy companies internationally. We are Canada wide and cover traditional and newer energy sources. Our membership includes sixty-five corporate, associate and individual members. CGEF facilitates cooperation between Canadian international energy companies, and associated equipment and services, through the promotion of Canadian energy and clean tech expertise and technology abroad and by seeking strategic opportunities for Canadian companies in CGEF’s focused markets. CGEF supports its members and grows the energy industry by hosting and participating in events that drive business development and networking opportunities. Due to volatile oil and natural gas prices, export constraints and declining domestic capital spending, Canadian energy companies see more opportunities internationally and as such, CGEF plays an important function throughout this process.
CGEF has quickly identified and embraced the new opportunities offered by the current energy transition. CGEF will remain relevant during the energy transition period as there will be a need for fossil fuels as we approach 2050 Net Zero targets. We continue to expand our mandate and membership by including new energy sources and renewable energy sources while bringing the ESG/CSR best practices and cross over technologies to the global stage.
Actionable projects include monthly webinars, Global Energy Markets (GEM) participation, Global Opportunities (GO) Report Series Project, annual conference, and participation at international events.
CGEF is driven to develop and maintain relationships that attract key people in foreign National Energy Companies (NECs) and regulatory agencies to become interested in, and to support, Canadian-based energy companies’ ability to compete for opportunities in their host countries. This document outlines CGEF’s new international business development activities which will further increase the capability awareness of the Canadian SMEs in the energy and clean tech sectors by identifying opportunities and challenges and introducing available resources including: Export Development Canada (EDC), the Trade Commissioner Service (TCS) and the provincial and federal governments, as well as foreign entities (industry and government). In light of recent Covid-19 travel restrictions, CGEF has expanded its traditional activities to include more online content. CGEF now offers free bi-monthly webinars and has provided access to the Global Opportunities (GO) Report series which highlights Canadian energy success stories and encourages SMEs to expand their business development internationally in conventional, as well as, alternative energies and Clean Tech. Recorded CGEF conference sessions will supply knowledge sharing and market insights to the public on CGEF’s website.
CGEF recently completed several member interviews to better understand the locations of current operations and future areas of interest. Based on the results of these interviews, CGEF’s strategic focus will be on South and Central America, Europe, Eastern Europe, Mexico and Africa for the next three years. To raise CGEF’s global awareness, CGEF plans to exhibit at a minimum of 4 trade shows in strategic locations identified as listed above. At these trade shows, we find a speaking opportunity, attend sessions and networking events, organize meetings with NECs and private operators and service companies to generate a large number of relevant business leads (bid rounds, open licensing policies, farm ins). Professional branding and marketing materials will be developed to promote the Canadian energy industry advantages as well as CGEF and its member companies when exhibiting at these international trade shows.
CGEF will host three international guest speakers at our annual conference in hybrid format in June 2022. (CGEF 2020 & 2021 conferences were cancelled due to Covid-19). CGEF now produces at least 5 free webinars per year featuring oil and gas as well as alternative energy and renewable opportunities in international markets. CGEF will continue to co-host the Global Markets presentations, featuring approximately ten international speakers from the strategic regions identified above, at Global Energy Show (GES) that takes place in Calgary in June of each year Success will be measured by an increase in the activity of CGEF members that have operations outside of Canada, an increase in CGEF membership and sponsorship, and additional Memorandums of Understanding (MOUs) with other associations including traditional energy, renewable and alternative energy, and clean tech associations (objectives: mutual support, exchange of information and common event organization, as well as increased attendance by foreign delegates and speakers at CGEF events and conferences). Success will also be determined by an increase in qualified leads which will allow a larger number of Canadian firms to be connected to opportunities in targeted foreign markets, in turn greatly benefiting the Canadian economy.
This IBD strategy was reviewed and approved by the CGEF Board of Directors at a meeting heldon December 16, 2021.
The complete version of the IBD can be found in the Member's Area at cgef.org
* The complete IBD document is available in the Member's Area