CGEF: INTERNATIONAL BUSINESS DEVELOPMENT STRATEGY
The Canadian Global Exploration Forum (CGEF) is the only registered organization that serves and promotes Canadian Junior and Intermediate oil and gas companies internationally. CGEF facilitates cooperation between Canadian international petroleum exploration and production (E&P) companies, and associated services, through the sharing of expertise, technology and international opportunities. CGEF supports its members and grows the oil and gas industry by hosting and participating in events that fuel business development and networking opportunities while promoting best practices. Due to persistent low oil and natural gas prices and declining domestic capital spending, Canadian energy companies see more opportunities internationally and as such CGEF plays an important function throughout this process.
CGEF is driven to develop and maintain relationships that attract key people in foreign National Oil Companies (NOCs) and regulatory agencies to become interested in, and to support, Canadian-based E&P companies’ ability to compete for opportunities in their host countries.
This document is part of CGEF’s new international business development activities being undertaken in a strategic sector for the benefit of the entire oil and gas industry. These initiatives will increase capacity building of the Canadian industry by identifying opportunities, challenges and introducing available resources through Export Development Canada (EDC), the Trade Commissioner Service (TCS) and the provincial and federal governments.
We recently completed several member interviews to better understand locations of current operations and future areas of interest. Based on the results of these interviews, CGEF’s focus will be on South and Central American and Eastern European countries, and Africa for the next three years. In order to accomplish a higher level of recognition, CGEF plans to exhibit in a minimum of four trade shows including those offered in Brazil, Eastern Europe, and Africa. Professional branding and marketing materials will be developed to promote CGEF and its member companies and the Canadian oil and gas industry when exhibiting at these conferences internationally. Also, CGEF will host a one-day conference and plans to continue to host three days of Country Markets, (now re-named Global Markets), presentations at the Global Petroleum Show (GPS). In 2019, we hosted three international guests to speak at CGEF’s annual conference. As this level of expertise appealed to the conference delegates, CGEF plans to again bring in three international speakers for CGEF’s 2020 conference.
Success will be measured by an increase in CGEF members with operations in focus countries, an increase in CGEF membership, and Memorandum's of Understanding (MOUs) with other associations as well as increased attendance by foreign delegates and speakers at CGEF conferences. Success will also be determined by an increased number of qualified leads and increased number of Canadian firms introduced to targeted foreign markets which ultimately benefits the Canadian economy. Finally, a survey similar to the one done in Dec 2019/Jan 2020, will provide additional measurements for success.
This IBD strategy was reviewed by the CGEF Board of Directors at a meeting held on December 19, 2019. Revisions were made and the IBD strategy was approved by the CGEF Board of Directors by E-ballot on January 7, 2020.
* The complete IBD document is available in the Member's Area