Entering New Markets: Key Internal and External Factors for Success

COVID and concerns about climate change have significantly impacted the oil and gas industry. Many oil companies as well as drilling and oilfield service contractors are now targeting new markets. Not every company is able to enter a new market nor is every market the same. In fact, most markets are different and complex. In this presentation, I will examine key internal and external factors that should be considered when targeting new markets.

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